Thursday, November 27, 2008

Anna Sui - project summary

"Anna Sui is all about BLACK and PURPLE" was the only thing in my mind about Anna Sui. Yet, by a few months researching this brand; looking at catwalk especially the close up shots which really help in evaluating how a designer use colors; looking at lots of ads to learn how photographers take the spirit of Anna Sui, of that Rock n Roll doll!

Anna Sui is well-known as a high point of New York Fashion Week. She gonna ageless spirit, is willing to try anything! Anna launched her first runway show in 1991. In 1992, Anna opened her first boutique shop in New York City's Soho District. Anna’s constant search for new ideas and challenges keeps her ahead of times.

Anna’s fashion language, Mixing vintage styles with her current cultural obsessions, she effortlessly makes hip and exuberant original clothes. Whether Anna's inspiration is Victorian cowboys, Warhol superstars or Finnish textile prints, her depth of cultural knowledge is always apparent. Her collection always says a fairy with fantasy and luxury. By using patterned fabrication and bold textures, like geometric, floral prints etc.

Anna’ collection, by elevating a couple years of Anna’s collection, not easy to find out that, each season she is trying to tell a groundbreaking story with new colors combinations at the same time maintaining the spirit of “Anna Sui” and of course the customers! “Ethnic crossover roll n roll” never die in Anna’s collection, by mainly used of 3-4 theme colors and black as her color family in the collections. In Anna Sui collections, eg. SS09 Catwalks, the main color scheme used single split color scheme, from warm colors to contrasting cool shades Red and orange, in contrast, cool watery hues are seeing their fair share of time on the runway as well.In each of her designs, she chose one color from the color family and used the method of adjusting the value and chrome. In changes of color scheme, she use some analogous color to link with the upcoming color.

What’s next? Forecasting the colors, trends in the coming season. The theme called “Peacock fairy” which is inspired by peacock art paintings and the natural beauty of Peacock's tail, the nature world. A feeling of peacock in a delicate fairy tale. Luxury, opulence and theatricality define this story.

Two main color families was created for this trend. “Turquoise tides”, turquoise’s cool mix of blue and green. Watery tones are reflected in soft and shimmering velvets, silken linens and blue metallic’s. The other one is “Treasure Trove”, deep purple, rich, crushed, embroidery, delineating pattern, adding a dramatic and fantasy impact to the idea! Garment shapes are A-line and knee length with fringing and embroidery detailing.

After many small color sketching, now come up with A-line floral paisley dress with red-orange analogous colors with “WEIGHT” at the bottom and also high chromic pure color mix paint of peacock layered skirt and also blue-green tartan dress with black grids finish the looks. Enjoy~

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